Flywheel

What is Flywheel?

Flywheel is a customer engagement and churn prevention platform designed specifically for SaaS companies that want to stop losing users to preventable churn. It integrates with your existing payment infrastructure like Stripe and product analytics tools, then applies predictive AI to calculate a churn probability score for every individual user. Instead of waiting until a customer cancels or stops logging in, Flywheel identifies at-risk users early by analyzing behavioral patterns, payment signals, and engagement metrics. It then automatically triggers personalized retention workflows such as Slack Connect invitations, targeted email sequences, welcome messages, and re-engagement reminders. The platform provides a unified dashboard showing each user's churn probability score, monthly recurring revenue, activation score, and lifetime value, giving SaaS teams full visibility into customer health at a glance.

How to use Flywheel?

1. Connect your Stripe account and other data sources like analytics, CRM, or product usage tools so Flywheel can ingest your customer data
2. Let Flywheel's AI engine analyze each user's behavior patterns, payment history, and engagement signals to generate individual churn probability scores
3. Review the unified customer dashboard to see each user's churn risk, activation score, lifetime value, and monthly recurring revenue in one place
4. Set up automated retention workflows that trigger when a user's churn score crosses a threshold, such as sending a Slack Connect invite or a personalized email
5. Monitor the impact of your retention actions in real time and adjust automation rules as you learn what works best for your user base
6. Use the alerts and tasks view to stay on top of high-priority at-risk accounts that need manual outreach from your customer success team

Core Features

• AI Churn Probability Scoring: Every user gets a real-time churn probability percentage calculated from behavioral patterns, payment signals, and engagement data so you can spot risk before obvious signs appear
• Multi-Source Data Integration: Connects natively with Stripe, Mixpanel, Amplitude, Zendesk, Intercom, and other popular SaaS tools to build a complete picture of each customer's health
• Automated Retention Workflows: Configure trigger-based actions like Slack Connect invitations, personalized emails, in-app messages, and welcome sequences that fire automatically when churn risk rises
• Unified Customer Health Dashboard: View each user's churn score, activation score, lifetime value, and MRR in a single panel with sortable and filterable columns
• Alerts and Task Management: Get notified about high-risk accounts that need human intervention, and assign follow-up tasks to your customer success team directly within the platform
• Activation Score Tracking: Measure how deeply each user has adopted your product's key features, helping you identify onboarding gaps that lead to early churn

Use Cases

• SaaS founders and growth teams who are adding new MRR every month but losing nearly as much to churn, and need a systematic way to retain existing customers
• Customer success managers who want to proactively reach out to at-risk users before they cancel, rather than reacting after the damage is done
• Product-led growth companies that rely on self-serve signups and need automated retention workflows since they cannot assign a dedicated account manager to every user
• BB SaaS companies with Stripe billing that want to connect their payment data to behavioral analytics for a unified view of customer health and revenue risk
• Startup operators who need to improve net revenue retention metrics for fundraising or board reporting and want AI-driven insights into which users need attention most
• Revenue operations teams looking to reduce churn rate as a key lever for sustainable growth without constantly increasing acquisition spend