insightfull

What is insightfull?

insightfull is an agentic research platform that autonomously conducts, moderates, and synthesizes customer interviews and prototype usability tests simultaneously across hundreds of participants. It integrates with Figma to run live, AI-moderated prototype tests directly on your designs without scheduling sessions. The platform recruits participants from a panel of over 6 million people across 34 countries and 50+ languages, or lets teams use their own audience. After each study, insightfull delivers synthesized theme-based reports with supporting transcripts and evidence so teams can act on findings immediately. It reduces research turnaround from 2-4 weeks to under 24 hours, at a fraction of traditional research costs.

How to use insightfull?

1. Define your research goal and let insightfull turn it into a ready-to-run interview guide or prototype test script.
2. Recruit participants from the M+ panel (filtered by country, language, demographics) or upload your own audience list.
3. Launch the study — AI agents autonomously moderate live interviews or prototype test sessions with each participant simultaneously.
4. Receive synthesized results with theme clusters, transcript excerpts, and evidence links in under hours.
5. Share findings directly with your team and use the structured insights to inform product decisions, roadmap priorities, or design iterations.

Core Features

• AI-Moderated Interviews — Run up to + customer interviews simultaneously with autonomous AI agents that ask follow-up questions and probe for depth.
• Prototype Testing via Figma — Import Figma designs directly and let AI moderate live usability tests on your actual interactive prototypes.
• Global Participant Panel — Recruit from M+ vetted participants across countries and + languages with demographic and behavioral filtering.
• Theme-Based Synthesis — Automatically cluster findings into actionable insight themes with supporting transcripts and evidence citations.
• Under--Hour Turnaround — Complete end-to-end research studies — from launch to final report — in less than hours.
• Own Audience Support — Use your own customer list as participants instead of the built-in panel for targeted product research.
• Multi-Language Research — Conduct interviews and tests in + languages to gather insights from global user bases without translation friction.

Use Cases

• Product Discovery Research — Validate new feature ideas or problem hypotheses with hundreds of target users before committing engineering resources.
• Usability Testing — Test Figma prototypes with real users to identify friction points, confusion, and drop-off in new UI flows before launch.
• Continuous Customer Feedback — Run ongoing interview studies with churned users, new signups, or power users to inform roadmap decisions each sprint.
• Market Research at Scale — Conduct concept testing and competitive landscape interviews across multiple global markets simultaneously.
• Pre-Launch Validation — Gather qualitative feedback on pricing, messaging, and positioning from target segments before a product or campaign goes live.